It was the first time the ice-cream brand sought a celebrity athlete endorsement.

这是这个冰淇淋品牌首次邀请运动明星代言。

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Now there's a lot more evidence of how powerful a celebrity—especially a professional athlete—can be in influencing children's behavior.

现在有更多的证据表明，名人，尤其是职业运动员，对儿童的行为有多么强大的影响。

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He slew the image of the unrelentingly macho sport hero and emerged heroically as the world's first all-purpose celebrity athlete.

CNN: David Beckham: Rise of the metrosexual

So why is Beckham the game-changing celebrity athlete?

CNN: David Beckham: Rise of the metrosexual

Tiger was recently named the most powerful athlete in Forbes Celebrity 100 (compiled by my colleague, Kurt Badenhausen), a spot he has held on to despite the fleeing of many of his sponsors.

FORBES: When Tiger Woods Wins, The Game Of Golf Does, Too